Flash Advertising by Jason Fincanon 2010 PDF eBook

File Size: 15.54 MB

Flash Advertising by Jason Fincanon 2010 PDF eBook

With Flash Advertising you can create awe-inspiring, mind-blowing Flash ads,
microsites, advergames, and branded applications that engage consumers and
demonstrate their worth to clients. Discover the ins-and-outs involved in
the life cycle of a given project, with real-world examples. Within this book
you will find information on:

* Mastering the myriad of ad specs, deadlines, quality and version control
issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building projects with team and QC standards
* Using forms and data in ads without file bloat
* File optimization for images and SWFs
* 3rd party rich media technologies that transcend the standard banner
* Social mediums for traffic generation
* Trafficking and tracking ads for impressions, interactions, clicks, and
conversions
* Using Actionscript to save development time and implement team standards
* Real-world case studies of rich media ads and advergames
* Industry insider tips and workflows from award winning designers

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Jason Fincanon builds Flash-based websites, games and applications for interactive advertising agencies, branded entertainment, and advergaming Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications by Jason Fincanon (Aug 25, 2010) The top-of-the-line e-reader
Creating Flash Advertising delivers the nuts and bolts of the development process from initial design Publication Date: August 25, 2010 | ISBN-10: 0240813456 | ISBN-13: 978-0240813455 | Edition: 1 . Jason Fincanon builds Flash-based websites, games and applications for interactive . The top-of-the-line e-reader
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Flash Advertising : Flash Platform Development of Microsites, Advergames and Branded Applications. Author: Jason Fincanon; Format: PDF - Ebook; ISBN: 9780240813462; Published: 06 August 2010; Publisher: Elsevier Science; Total

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